Quem não é ouvido, não é lembrado: Pesquisa mostra a força do rádio para a publicidade

O rádio está entre os meios de comunicação favoritos da publicidade. De acordo com uma pesquisa feita com as 78 principais agências de marketing do país, lojas, mercados, eventos, shoppings investem mais em rádio do que em revistas e jornais.

Para se ter ideia, 4,2 % de toda verba gasta com publicidade no primeiro semestre deste foi para o rádio. Revistas, por exemplo, receberam apenas 1,7%. Levando em conta a presença do rádio pelo país, nas casas, veículos, dispositivos eletrônicos, em grandes e pequenas cidades, é fato que o meio de comunicação faz parte do dia a dia da maioria dos brasileiros.

Segundo pesquisa da Kantar Ibope Media, no Brasil, as pessoas escutam uma média de 4 horas e 40 minutos de rádio por dia. Ouvindo música, notícias e também publicidade. (Com Mais News)

 

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