Dia do Desafio estimula hábitos saudáveis em mais de 3 mil cidades

Mais de 3 mil cidades do continente americano participam hoje (29) do Dia do Desafio, uma campanha de incentivo à prática de atividade física e esporte. Esta é a 25ª edição do evento criado no Canadá. No Brasil, as atividades são encabeçadas pelo Serviço Social do Comércio (Sesc), de São Paulo.

A proposta é estimular a adoção de hábitos mais saudáveis por meio de competição entre cidades de diversas partes do planeta. O município que conseguir mobilizar o maior número de participantes em relação a sua população vence o desafio.

“Nesta data, forma-se uma rede de pessoas que abraçam o desafio de oferecer oportunidades de tornar a vida de todos mais ativa. Cria-se um cenário que favorece a motivação para a adoção de hábitos saudáveis na rotina, essenciais na promoção do bem-estar social e a melhora da qualidade de vida da população”, disse, em nota, o diretor do Sesc São Paulo, Danilo Santos de Miranda.

As duplas de cidades, de tamanho equivalente, foram definidas por sorteio na edição do ano passado. Neste ano, elas continuam disputando entre si tentando aumentar o número de praticantes de atividades físicas e esportes.

A competição entre essas cidades é trienal e segue até 2020. As cidades também são classificadas no ranking Cidade + Cidade, que contabiliza a soma dos resultados dos dois municípios desafiantes, o qual é atualizado a cada ano.

EBC/Redação.

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